No perfume recommendations for Christmas 2014?
Let’s face it: Many of us haven’t even finished last year’s bottle of their annual Christmas gift-pack. With more than 1700 (!!!) NEW fragrances flooding the market in 2014 and the most popular mass-market fragrance family still being the fruity floral, I have to ask the question of whether it is really worth buying the latest releases.
Since “niche fragrance” has become the new hype, many so-called “niche lines” have been launched by well-known, big companies. So be concerning: an extremely high price and the aspect of “limited distribution” in a posh perfumery do not automatically entail a genuine, “artistic” niche fragrance. We all know that the big companies have to worry about budgets and focus groups, cost and saleability. That’s why you find so many repetitions and copies on the market: one mega-seller always becomes the model for other fragrances done in the same way.
But let’s look at some of this year’s mainstream launches.
Coque d’Or Shimmering Powder – by Guerlain. Such a huge disappointment. The bottle is from cheap plastic and the powder itself doesn’t even emanate a distinctive smell. At the price of approx. 78 Euro this was my worst Guerlain-experience ever.
If you want to give your family&friends a good perfume for Christmas, try to find out what they liked/wore/loved/used in the past and don’t give them the latest flanker, the perfume in the most attractive vessel or the random designer fragrance recommended by the charming young shop-assistant.
Instead, follow your nose and start by looking at perfumes from the same fragrance family. If your friend is fond of a particular perfume, she/he will probably like others belonging to the same category.
Always remember that perfumes are a way of communicating without words. A fragrance expresses, represents and defines its wearer – and it always has an impact on others.
So what is it YOU want to communicate by choosing a particular fragrance for your loved ones?
Don’t make your choice in a few minutes, don’t be guided by the brand-name, the image, the campaign. Devote more energy than just a short visit at the perfume counter to your aim of finding the right fragrance for someone you love/like.
Thus picking the right gift could turn into an exciting journey off the beaten track of fragrance campaigns.
P.S. If you need further inspiration, you can certainly find some in my book:
99 Scented Balloons reveals the secrets of 99 different perfumes (niche and mainstream), an informative and entertaining bilingual guide.
Order your personal copy via e-mail: firstname.lastname@example.org
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