Ah, Love! could you and I with Him conspire
To grasp this sorry Scheme of Things entire,
Would not we shatter it to bits – and then
Re-mould it nearer to the Heart’s Desire!
Rubaiyat of Omar Khayyam
The concepts of alchemy and perfumery are inextricably interwoven…
and the idea of personal transformation via PERFUME seems plausible.
A scent does have the ability to transform an emotion or a thought in an instant!
Find something fragrant you really love the smell of (anything, a rose petal, a certain spice, an essential oil, a bar of chocolate). Or even your favourite shower gel.
Now close your eyes. As you breathe in the scent, focus on the images or feelings you experience.
What do you see? Does the smell conjure up memories of people or events?
“Youth Dew” for example reminds me of my teenage days. It was one of my first perfumes, heavy and sweet, accompanying me to piano lessons, gently evoking the sensual potential in me.
Our sense of smell is connected to the part of our brain which instantly links smells with past experiences (limbic system).
Strong associations between a smell and a situation, an incidence of intense pleasure or deep sadness, for example, are stored in the unconscious memory.
When we encounter an identical or very similar smell again, the smell triggers the same feelings which were felt originally.
As we experience most smells while growing up, childhood memories influence the fragrances we like and dislike.
It is very difficult to “re-programm” the preferences we have developed.
And probably not even useful.
I for my part will always love smelling “AZZARO POUR HOMME”.
for H.A. (28.8.1933 – 01.05.2010).